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This website reddaisyphoto.com had the following in the homepage, "Are Schema Useful for Photographers or Bloggers." We viewed that the webpage stated " Trying to get ahead of the competition is one of the things that we constantly have to do online." It also said " And when you hare dealing with a ever-growing niche like photography, this need is very high. More and more photographers are entering the market on a daily basis, with the ease of getting into digital photography today. So I am always looking for ways to stand out from the competition online. Appearing Different In Search Results. Of course, not everyone look." The header had schema as the highest ranking search term. It is followed by seo, web design, and images which isn't as ranked as highly as schema. The next words they used was media. photos was included but could not be understood by search parsers.